THIS IS A LEGALLY BINDING AGREEMENT. BY ACCESSING THE MILK DAILY APPLICATION, YOU CONFIRM:
You have read, understood, and agree to these Terms
You are solely responsible for verifying all financial calculations
This is a record-keeping tool ONLY - not a financial advisor
You assume all risks associated with data accuracy and security
1. DEFINITIONS & INTERPRETATION
1.1 "App" means the Milk Daily mobile application, website, APIs, and all related
services.
1.2 "Admin" means the primary subscription holder who purchases, manages users, and
controls all data. Under the DPDP Act, 2023, the Admin acts as the Data Fiduciary for all data
of
Users they add.
1.3 "User" means any individual added by an Admin via invite code.
1.4 "We/Us/Our" refers to MDK Genesis, its affiliates, directors, and employees.
1.5 "You/Your" refers to any person or entity accessing the App.
1.6 "Subscription" means the paid access period purchased through official app stores.
1.7 "Content" includes all data, images, records, and information uploaded to the App.
1.8 "DPDP Act" means the Digital Personal Data Protection Act, 2023 of India,
including
all rules, regulations, and guidelines issued thereunder.
1.9 "WhatsApp API Key" means the Business API credentials provided by Admin for
sending
messages.
1.10 "Significant Harm" as referenced in Section 8(6) of the DPDP Act, 2023, means any
data breach that may cause or is likely to cause:
Bodily harm
Significant financial loss
Identity theft or fraud
Loss of reputation
Humiliation or mental trauma
Discrimination based on personal data
Loss of employment or business opportunity
Any other significant harm to the Data Principal
1.11 "OTP" means One-Time Password used for account verification and authentication.
1.12 "Session Token" means the encrypted authentication credential issued upon
successful
login.
1.13 "Rate Limiting" means the restriction on the number of API requests to prevent
abuse.
1.14 "Data Principal" means an individual whose personal data is being processed.
1.15 "Data Fiduciary" as defined in Section 2(i) of the DPDP Act, 2023, means any
person
who alone or in conjunction with other persons determines the purpose and means of processing personal data.
1.16 "Consent" as defined in Section 6 of the DPDP Act, 2023, means free, specific,
informed, unconditional, and unambiguous indication of the Data Principal's wishes.
1.17 "Data Protection Impact Assessment (DPIA)" means an assessment conducted to
identify
and minimize the data protection risks of processing activities.
1.18 "Lawful Purpose" as per Section 4 of the DPDP Act, 2023, means any purpose not
expressly forbidden by law.
2. ACCEPTANCE & ELECTRONIC AGREEMENT
2.1 By downloading, installing,
accessing, or
using Milk Daily, you:
Confirm you are at least 18 years old (as required for valid consent under Section 9 of DPDP Act, 2023)
Have authority to bind your organization (if applicable)
Accept these Terms as legally binding
Consent to electronic communication
Provide valid consent as defined under Section 6 of the DPDP Act, 2023
2.1.1 Age Verification Mechanism
We implement the following age verification measures:
Self-Declaration: During signup, you must confirm you are 18 years or older
Date of Birth Collection: Optional DOB field for verification
Account Monitoring: We monitor for patterns indicating underage users
Admin Responsibility: Admins must ensure Users they add are 18+
Parental Notice: If we discover a user under 18, we will:
Immediately suspend the account
Notify the Admin (if applicable)
Delete all associated personal data within 72 hours
In any exceptional case where service may be provided to a minor, require verifiable
parental
consent as mandated under Section 9 of the DPDP Act, 2023 (including identity
verification
of the parent/guardian)
2.2 Mandatory In-App Acknowledgment
Before first use as Admin, you must explicitly confirm:
"I understand Milk Daily is a record-keeping tool only. I am solely responsible for verifying all
financial data, calculations, and compliance. I will not rely solely on this app for financial
decisions. I
acknowledge that I must obtain necessary consents for WhatsApp messages and comply with all applicable
laws."
This acknowledgment is logged, timestamped, and linked to your account. You can export this acknowledgment record
from your account settings.
2.3 Disagreement
If you disagree with any term, immediately cease use and delete the App.
3. ACCOUNT TYPES & HIERARCHICAL RESPONSIBILITIES
3.1 ADMIN ACCOUNTS (PRIMARY CONTROLLERS)
Rights:
Purchase and manage subscriptions
Generate and distribute invite codes
Add, modify, delete milk stocks and pricing
Set service charges, discounts, and taxes
View all user transactions, cancellations, reports
Manage payment records and advances
Export data in CSV/PDF formats
Customize shop name, branding, themes
Use bulk import via spreadsheet (Excel/CSV)
Connect WhatsApp Business API for report sending
Responsibilities:
Ensure accuracy of all entered data
Maintain legal compliance for all transactions
Securely manage and distribute invite codes
Resolve all user disputes
Verify all generated reports
Maintain independent backups
Ensure tax compliance and filings
Protect login credentials
Obtain necessary consents from Users for data processing
Fulfill data subject requests from Users within 30 days
Maintain proof of consent for WhatsApp messages
Provide and manage your own WhatsApp Business API credentials
Legal Status: Admins act as Data Fiduciaries for their Users' data under
Section 2(i) of the DPDP Act, 2023 and are solely responsible for:
Establishing lawful basis for processing under Section 4
Obtaining valid consent under Section 6
Providing notice under Section 5
Fulfilling Data Principal rights under Sections 11-14
3.2 USER ACCOUNTS (LIMITED ACCESS)
Permissions:
Join only via Admin's invite code
Log daily purchases and cancellations
View personal daily/monthly summaries
Access own transaction history
Opt-out of WhatsApp messages via "STOP" keyword
Restrictions:
Cannot modify stock, pricing, or other users' data
Cannot access financial settings
Cannot export bulk data
No administrative privileges
3.3 DATA FIDUCIARY-PROCESSOR RELATIONSHIP
3.3.1 For all data processing activities within the App, the following roles apply:
Admin: Data Fiduciary under DPDP Act
MDK Genesis: Data Processor under DPDP Act
User: Data Principal under DPDP Act
3.3.2 This relationship is governed by the Data Processing Agreement in Section 3.4.
3.4 DATA PROCESSING AGREEMENT (INTEGRATED)
DATA PROCESSING
AGREEMENT BETWEEN ADMIN (DATA FIDUCIARY) AND MDK GENESIS (DATA PROCESSOR)
A. SCOPE AND PURPOSE
This DPA forms part of the Terms & Conditions and governs the processing of personal data by MDK Genesis on
behalf of the Admin. The purpose is to provide the Milik Daily services as described in these Terms.
B. PROCESSING DETAILS
Data Subjects: Users added by Admin
Categories of Data: Name, contact details, address, transaction records, financial data
Password hashing using BCrypt algorithm (industry standard)
Secure session token generation and management
OTP-based two-factor verification for sensitive operations
Automatic session expiration after inactivity
Secure password reset flow with email verification
Data Protection:
HTTPS/TLS encryption for all data in transit
Database access restricted to application layer only
Prepared statements to prevent SQL injection
Input validation and sanitization on all endpoints
XSS protection through output encoding
Access Control:
Role-based access control (Admin/User separation)
Invite code system for controlled user onboarding
API authentication via secure tokens
Rate limiting on sensitive endpoints (OTP, login)
Network Security:
CORS policy enforcement
Request origin validation
API endpoint protection
DDoS mitigation measures
Monitoring & Response:
Error logging for security events
Failed login attempt monitoring
Anomaly detection for suspicious patterns
Incident response procedures documented
PLANNED/IN PROGRESS (Transparency Note):
AES-256 encryption at rest (planned for future release - currently data is encrypted in transit only)
Annual penetration testing (scheduled)
SIEM integration (planned)
HSM for key management (under evaluation)
Note: We believe in transparency. Features listed as "planned" are on our security
roadmap but not yet implemented. We will update this section as features are deployed.
Evidence Available Upon Request (subject to NDA):
Security architecture documentation
Vulnerability assessment results (when conducted)
Compliance documentation
Incident response playbook
11.3 Data Protection Impact Assessment (DPIA)
In accordance with best practices under the DPDP Act, 2023, we conduct Data Protection Impact Assessments for:
When DPIA is Conducted:
Introduction of new data processing activities
Changes to existing processing that increase risk
Processing of large volumes of personal data
Use of new technologies for data processing
Systematic monitoring of Data Principals
Processing that may result in significant harm
DPIA Process:
Identification: Describe the processing and its purposes
Assessment: Evaluate necessity and proportionality
Risk Analysis: Identify risks to Data Principals' rights
Mitigation: Implement measures to address risks
Documentation: Record findings and decisions
Review: Regular review and updates as needed
Your Rights:
Request summary of DPIA findings (where applicable)
Raise concerns about high-risk processing
Be informed of significant changes to processing
11.4 Cybersecurity Acknowledgment
NO SYSTEM IS 100% SECURE. You acknowledge inherent risks including:
Data breaches despite security measures
Unauthorized access attempts
Cyber attacks and vulnerabilities
Service interruptions or data loss
Third-party service failures
12. THIRD-PARTY SERVICES
12.1 WhatsApp Integration
Your API Key: You provide your own WhatsApp Business API credentials
Our Role: Technical conduit using your credentials
Your Responsibility:
Obtain explicit consent from recipients
Maintain consent records as per DPDP Act
Provide easy opt-out ("STOP" keyword)
Comply with WhatsApp Business Policy
Limit to transactional messages only
Data Flow: We don't store message content, only delivery status
No Liability: For delivery failures, policy violations, or consent issues
12.2 Payment Processors
RazorPay: For direct payments, RazorPay handles:
Payment processing and security
PCI DSS compliance
Refund processing
Dispute resolution
Data: We receive only transaction status, no payment details.
12.3 Cloud & Infrastructure
Hosted on secure cloud platforms
Regular security assessments
Geographic redundancy
99.9% uptime SLA (excluding maintenance)
12.4 General Disclaimer
We are NOT responsible for:
Third-party service failures or changes
API discontinuations or modifications
Integration errors or incompatibilities
Your compliance with third-party terms
Payment processor disputes or chargebacks
12.5 SMS/OTP Services
We use third-party SMS gateway services for One-Time Password (OTP) verification:
We do NOT use email for marketing without explicit consent.
13. LIMITATION OF LIABILITY
13.1 Cap on Liability
Our maximum aggregate liability for any and all claims shall not exceed the GREATER OF:
(a) Actual direct damages proven by you, OR (b) Total subscription fees paid by you in the
preceding 12 months
This applies to all claims in contract, tort, or otherwise.
13.2 Excluded Damages
WE ARE NOT LIABLE FOR:
Indirect, consequential, or incidental damages
Lost profits, revenue, or business opportunities
Data loss or corruption (maintain your own backups)
Reputational damage or goodwill loss
User or Admin disputes
Third-party actions or failures
Force majeure events
Security incidents except as required by DPDP Act
13.3 EXCLUSIONS FROM LIMITATION - CARVE-OUTS
The liability cap does NOT apply to:
Death or personal injury from our negligence
Fraud or fraudulent misrepresentation
Gross negligence or willful misconduct
Breach of DPDP Act obligations
Statutory liabilities under consumer protection laws
IP infringement claims
Indemnification obligations under Section 14
Any liability that cannot be limited by Indian law
13.4 Essential Purpose
This limitation is fundamental to the agreement and pricing.
14. INDEMNIFICATION
You agree to defend, indemnify, and hold harmless MDK Genesis from:
Your use or misuse of the App
Violation of these Terms or applicable laws
Infringement of third-party rights (IP, privacy)
Content you upload or distribute
Your negligence, misconduct, or errors
Disputes with your Users or third parties
Failure to obtain necessary consents (WhatsApp, data processing)
DPDP Act violations as Data Fiduciary
All associated costs, damages, and legal fees
Survival: This section survives termination of these Terms.
15. TERMINATION & SUSPENSION
15.1 By You
Cancel subscription via app store or account settings
Delete account via App settings
Cease using the App
15.2 By Us
We may suspend or terminate immediately if:
Violation of these Terms
Fraudulent or illegal activity
Non-payment of fees
Legal or regulatory requirements
Security threats or attacks
DPDP Act violations
Prolonged inactivity (180+ days)
15.3 Effects of Termination
Immediate access revocation
Data handling per Section 7.3
No refunds for termination due to violation
Survival of key terms (Section 19)
15.4 Appeal Process
For account termination, you may appeal via dhilipkumarmd1961@gmail.com within 30 days.
16. DISPUTE RESOLUTION
16.1 Mandatory Arbitration (Commercial Users)
For commercial/business users:
Governing Law: Arbitration and Conciliation Act, 1996
Seat: Tamil Nadu, India
Language: English
Arbitrator: Single arbitrator mutually agreed
Rules: UNCITRAL Arbitration Rules
Award: Binding and enforceable
16.2 CONSUMER PROTECTION CARVE-OUT
If you qualify as a "consumer" under Consumer Protection Act, 2019:
Option 1: Arbitration as above, OR
Option 2: Appropriate consumer forum/civil court
Notice: You must notify your choice within 30 days of dispute
No Prejudice: Choosing court doesn't waive arbitration for future disputes
16.3 Small Claims Exception
Either party may use small claims court for claims under ₹200,000.
16.4 Class Action Waiver
NO CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTIONS.
All disputes must be brought individually.
16.5 Informal Resolution First
Before formal proceedings:
Written notice to dhilipkumarmd1961@gmail.com
30-day negotiation period
Senior executive escalation
Mediation option (optional)
17. GOVERNING LAW & JURISDICTION
Primary Law: Laws of India
Key Statutes:
Digital Personal Data Protection Act, 2023
Information Technology Act, 2000
Consumer Protection Act, 2019
Indian Contract Act, 1872
Arbitration and Conciliation Act, 1996
Exclusive Jurisdiction: Courts in Tamil Nadu, India
Grievance Officer: As specified in Section 21
Language: English language version shall prevail in case of any conflict with translations
18. FORCE MAJEURE
Not liable for delays/failures due to:
Natural disasters (floods, earthquakes)
Government actions or restrictions
Internet or utility failures
Pandemics or health emergencies
War, terrorism, or civil unrest
Other unforeseeable events beyond reasonable control
Obligation: Must notify within 7 days and resume when feasible.
19. SURVIVAL
These sections survive termination:
Definitions (1)
Intellectual Property (8)
Limitation of Liability (13)
Indemnification (14)
Dispute Resolution (16)
Data Protection obligations (3.4, 7, 22)
Payment obligations
Confidentiality provisions
20. GENERAL PROVISIONS
20.1 Entire Agreement: These Terms, Privacy Policy, and DPA constitute complete agreement
20.2 Severability: If any provision is invalid, others remain effective
20.3 No Waiver: Failure to enforce is not waiver of rights
20.4 Assignment: We may assign; you need our written consent
20.5 Notices: Electronic to registered email; legal to dhilipkumarmd1961@gmail.com
20.6 Headings: For reference only
20.7 Language: English version prevails
20.8 Updates: 30 days notice for material changes; continued use = acceptance
20.9 Relationship: Independent contractors, not partnership
20.10 Time: Time is of the essence
21. CONTACT & GRIEVANCE REDRESSAL
Note: The email address listed below (dhilipkumarmd1961@gmail.com) is a personal email used
temporarily. A dedicated business email will be provided soon.
21.1 Grievance Officer (DPDP Act, 2023)
As required under the Digital Personal Data Protection Act, 2023, we have appointed a Grievance Officer:
Field
Details
Name
Mr. Dhilip Kumar M (Grievance Officer)
Organization
MDK Genesis
Email
dhilipkumarmd1961@gmail.com
Phone
+91-8072561961
Address
1-151-2 Koppampatti, Rasipuram, Namakkal - 637403, Tamil Nadu, India
Response Commitment:
Acknowledgment: Within 7 calendar days of receiving complaint
Initial Response: Within 15 calendar days
Resolution Attempt: Within 30 calendar days
Complex Issues: May extend to 45 days with notification
Grievance Categories Handled:
Data access, correction, or deletion requests
Privacy concerns and data breach inquiries
Consent withdrawal requests
Complaints about data processing practices
WhatsApp messaging opt-out issues
Any DPDP Act related concerns
21.2 General Support
Field
Details
Email
dhilipkumarmd1961@gmail.com
Hours
Monday - Friday, 10:00 AM - 6:00 PM IST
Response Time
Within 24-48 business hours
Urgent Security
dhilipkumarmd1961@gmail.com
21.3 Legal Notices
Field
Details
Address
1-151-2 Koppampatti, Rasipuram, Namakkal - 637403, Tamil Nadu, India
Email
dhilipkumarmd1961@gmail.com
Requirements
Registered post for formal notices
Requirements for Valid Legal Notice:
Sent via registered post with acknowledgment due, OR
Email with delivery receipt requested
Must reference specific Terms/Policy sections
Must include your complete contact details
Must be in English language
21.4 Escalation Path
If your concern is not resolved satisfactorily:
Level
Contact
Response Time
Level 1
dhilipkumarmd1961@gmail.com
24-48 hours
Level 2
dhilipkumarmd1961@gmail.com
7 days
Level 3
dhilipkumarmd1961@gmail.com
15 days
Level 4
External Resolution
As applicable
External Resolution Options:
Data Protection Board of India (for DPDP matters)
Consumer Forum (for consumer complaints)
Courts in Tamil Nadu (for legal disputes)
22. DATA PROTECTION RIGHTS (DPDP ACT)
22.1 Your Rights Summary (Chapter III, DPDP Act, 2023)
Right
DPDP Section
Description
Access
Section 11
Know what data we have and how it's processed
Correction
Section 12
Fix inaccurate or misleading data
Erasure
Section 12
Request deletion of your data
Portability
Section 11
Get your data in machine-readable format
Consent Management
Section 6
Withdraw consent at any time
Grievance
Section 13
Complain about processing to Grievance Officer
Nomination
Section 14
Nominate another person to exercise rights
22.2 Right to Nomination Procedure (Section 14,
DPDP
Act)
You may nominate another individual to exercise your data rights on your behalf:
How to Nominate:
Email dhilipkumarmd1961@gmail.com with subject "Nomination Request"
Provide: Your account details, nominee's full name, phone, email, ID proof
Specify which rights the nominee can exercise (all or specific)
Provide your signed authorization letter
Verification Process:
We verify both your identity and nominee's identity
Confirmation sent to both parties
Nomination takes effect within 7 days of verification
Nominee Rights:
Exercise specified rights on your behalf
Receive communications about your data requests
Cannot transfer nomination to third parties
Revocation:
You may revoke nomination at any time via email
Revocation effective within 7 days of receipt
22.3 DSAR Procedure
Step 1: Submit Request
Email dhilipkumarmd1961@gmail.com with:
Account details
Request type
Identity verification
Contact information
Step 2: Our Processing
We will:
Acknowledge within 7 calendar days
Verify identity (may ask for additional proof)
Process within 30 calendar days
May extend by 30 days for complex requests with notice
Provide response in writing
Step 3: If Unsatisfied
Internal escalation to Grievance Officer
External: Data Protection Board of India
Legal: Courts in Tamil Nadu
22.3 Fee Policy
No charge for standard requests
Reasonable fee for manifestly unfounded/excessive requests
🚨 IMPORTANT NOTICE: The ₹10,000 threshold below is an INTERIM MEASURE
pending
official guidance from the Data Protection Board of India. This threshold may change.
A breach is deemed to cause "significant harm" warranting notification to the Data Protection Board if
it
involves:
Financial loss exceeding ₹10,000 per individual (interim threshold)
Identity theft or fraud risk
Reputational damage or humiliation
Discrimination based on personal data
Mental trauma or distress
Loss of employment or business opportunity
100+ individuals affected
Sensitive personal data exposure
Children's data involved
Note: The Data Protection Board of India may issue further guidance on "significant
harm"
thresholds under Section 8(6). The monetary threshold of ₹10,000 is our internal assessment based on industry
practices and may be revised upon official DPB guidance.
Update Commitment: We will formally revise this threshold within 30 calendar days of any
conflicting
or superseding guidance issued by the Data Protection Board of India.
22.5 Consent & Audit Logs
Admin acknowledgments logged and exportable
Consent records (WhatsApp) maintainable in-app
DSAR handling logs maintained for 36 months
Audit trails for data access and modifications
23. VERSION HISTORY & CHANGE LOG
We maintain a record of all changes to these Terms for transparency and compliance.
Version
Date
Changes
Effective Date
1.0
February 6, 2026
Initial release - DPDP Act 2023 compliant
February 6, 2026
Future Updates:
Major changes: 30 days advance notice via email and in-app notification
Minor clarifications: 7 days notice
Security updates: Immediate with notification
All previous versions available upon request at dhilipkumarmd1961@gmail.com